Product Design

Generating impact through empirical product design


Product Optimization
Our team engages with existing products and offerings, uncovering opportunities for increased efficiency and developing sensitivity-based pricing logic for both customers and prospects.
Product and Component Design
From concept to launch, DIA has expertise in product pricing, market sizing, line assignment, features and bundling to maximize product adoption and profitability.
Process Design
We develop the tools, processes, and frameworks to aid in decision-making at every stage of a product’s design, testing, and implementation.
Case Study

Optimizing a global sales team through advanced analytics

Our long-term relationship with a global premier card issuer enabled end-to-end optimization of their sales force. Our projects have touched everything from sales channels and compensation strategy to sales force enablement and total business visibility, transforming a team of 7,500 from the inside out.
Our 360° approach has lead to a more streamlined, efficient, and holistic approach to sales and marketing, resulting in a team better suited to take advantage of growth opportunities.
Global realignment
The worldwide sales force was given the tools, processes, and support needed for more successful campaigns and initiatives.
Consistent growth
Individual sales targets have increased by 15-20% annually, resulting in significant bottom-line growth.
$5mm incremental
Our projects to-date have resulted in at least $5,000,000 in incremental sales volume.
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T: +1 (201) 882 0222
F: +1 (347) 402 1066
85 Broad Street
Floor 16, 
Suite 13
New York, NY 10004
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