Marketing + Sales Analytics
Optimizing strategies for high-impact results
Capabilities
End-to-End Sales Force Optimization
We use customer segmentation, channel and resource optimization, sales force management, and more to streamline and enhance the efficiency, effectiveness, and profitability of your organization.
Customer Lifecycle Marketing
Fresh insights and data-driven strategies ensure that you and your business are prepared for every stage of the customer lifecycle.
Total Business Visibility
We help you set measurable goals and select KPIs across your business to make operational, financial, and strategic decisions with confidence.
Operationalizing Marketing Strategy
DIA develops recommender systems, individualized offers, and triggers that respond to customer behavior automate your campaigns—resulting in enhanced engagement, user experience, and conversion rates.
Case Study
Leveraging hidden performance drivers through measurement, reporting, and optimization
A global financial services organization needed support for their SMB Customer Communications team. Internal teams lacked a holistic view of historical performance, resulting in inconsistent measurement and missed opportunities — future initiatives were being planned in strategic silos without critical data to inform campaign design and implementation.
The Strategy
Reporting Packages
Performance Deep-Dives
The performance management system allowed for deep data analysis of performance, including:
Strategy Refinements
Emerging trends from the monthly reporting packages and performance deep dives resulted in actionable, analytics-based recommendations for marketing strategy and implementation, in areas like:
The Results
The holistic view provided by the performance management system allowed the SMB team to better strategize, plan, and implement— selecting channels and messages most effective for reaching and converting specific segments.
